Avery Murphy has done a fantastic job getting to know our association in order to find a WIDE RANGE of properties that fit each of our individual events.

- Christina Hake, California Head Start Association


It all started with a spunky and groovy hotel gal named Michelle Avery Murphy.

After spending 15 years working in hotel sales at companies such as Wyndham, Starwood and Intercontinental, Murphy decided it was time to take her skills, relationships and knowledge and start her own business. This way she could sell all hotels nationwide, find the best fit for her clients and continue her passion in the hospitality business.  Being her own boss wasn’t such a bad idea either!

Now Murphy is no ordinary entrepreneur.  She built her business by starting with a big heart, a generous spirit and the gift of fun.  With an infectious smile and a genuine laugh, Murphy made her mark by building long standing relationships that have earned her a great reputation amongst clients and hoteliers alike.  She truly enjoys getting to know her clients on a personal level, being their advocate and having fun in the process.    She is hardworking, knowledgeable and a tough negotiator that helps her clients get the best value for the dollar.

She first started the meeting site selection business with HelmsBriscoe and while there earned the prestigious President’s Club award 5 times.  Then in 2009 and with continued success, she launched her first solo venture, Murphy Turgeon LLC.  In 2014, the stars aligned again, additional staff was added, and Avery Murphy was founded.

When not helping her clients find more hotel choices, Michelle enjoys her friends, the beach, traveling, speaking engagements, anything purple and living groovy!

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